Going up in the world (the rise of Metroland)
If you walk north of Brynmill, you start to go up in the world. The surburbs of Ffynone, Uplands and Sketty are perched on one of Swansea many hills. The houses that were built here after the First World War are big and spacious. Swansea, like the rest of the UK, experienced a house-building boom in the late 1920s and the 1930s. This put home ownership within the reach of many for the first time. Now families with modest means could see their aspirations realised in bricks.
Some edgy flat roofed Art Deco houses were built. Much more popular, were detached and semi-detached mock Tudor styles with front and rear gardens. Their interiors had to be fashionable. Art Deco fireplaces were everywhere. Electricity was also installed. That way, the family’s maid could use new domestic inventions like the wireless and vacuum cleaner. They were light, clean family homes that were both practical and elegant. This was suburban splendour.
Old time house buying
This was the chic of “Metroland”. This so-called”Metroland” or “Metro-land” was the name given to the suburbs of north-west of London that was served by the Metropolitan Railway (The Met). The term “Metro-land” was coined by the Met’s marketing department in 1915 when the Guide to the Extension Line became the Metro-land guide. It promoted a dream of a modern home in beautiful countryside with a fast railway service to central London. The Metroland style was self-consciously rustic. It was a peaceful Eden that harked back to a Shakespearean “golden age” of England. It was a style that was adopted by builders wanting to appeal to the professional classes of Wales too.
The Welcoming Gate
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Metroland was part of popular culture of the 1920 and 1930s. There were several songs about Metroland. Evelyn Waugh had a character Lady Metroland who appeared in several of his books (“Decline and Fall”, “Vile Bodies” and “A Handful of Dust”). Poet John Betjeman, wrote poems about Metroland. He even made a celebrated documentary for BBC Television, called Metro-land, in 1973.
SPTS1070, Dunlop Tennis, 1930s advert for the tyres on an English country house sporting theme