I can hardly believe it myself! On Tuesday I sold my 600th painting via the online gallery www.artfinder.com. My sales total had been stuck on 599 what seemed like an unbelievably long time – it was a week in fact. I have actually sold more than that either directly or through other online galleries. All of those paintings were unique too. I have never gone in for mass producing generic scenes. I believe that novelty keeps my work “fresh”.
My work may explore certain themes such as the Brecon Beacons, Gower Woodlands, Swansea people, the Gower coast, but each painting is an individual. Each painting is of a real specific place or of real people. Perhaps that shows a failure of imagination on my part, I don’t know.
Although I may have had periods when I have felt a bit “flat”, such as after an exhibition, but so far I never actually run out of inspiration. This is partly due to the world around me constantly inspires me but also, more importantly, because of the unfailing encouragement, inspiration and support provided by my artist husband, James Henry Johnston (known to his friends as Seamas – pronounced “Shay-mas”).
Seamas founded our Art business in the midst of one of the most difficult times of my life. I had developed PTSD after a car accident and this contributed to a breakdown. Painting was an essential part of my recovery (and still is). Not only did he give me crucial emotional support through an incredibly difficult time, (all whilst sitting his Psychology finals) he set up a website and put some of my paintings on an online gallery called Artfinder. To our delight I started selling. Like many artists, I find the marketing side of the business challenging at times. I was terrified that people would be rude about my art and that would then affect my fragile confidence. Happily that has rarely happened.
So in those early days Seamas acted as “shield” and would write all those upbeat posts on Facebook about sales and upcoming exhibitions. He would also work on direct sales, face-to-face and online, negotiating terms with collectors. I have only really come to appreciate the sheer amount of time and effort he has put into promoting my work since I started working as a full-time artist and had to tackle platforms like pinterest and instagram. That term “full-time artist” is a misnomer as it might give you the impression I spend all say in the studio. I spend at least half my time working on social media and marketing.
Artfinder has been a massive part in being able to make that leap and become a full-time artist. Being self-employed is full of ups and downs, it’s very much “feast or famine” so to look back and see 600 sales over 5 years is quite amazing. Long may it continue. I was going to end this by quoting Samuel Butler, Victorian novelist and satirist who said; “Any fool can paint a picture but it takes a wise man to be able to sell it”, but I want to rephrase that with “Any fool can paint a picture but it take a genius to sell it.”
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