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How to spot a Fake Artist (Updated Ai version)

https://emmafcownie.com/2017/11/07/how-to-spot-a-fake-artist/

Three years ago a lifelike robot of Japanese artist Yayoi Kusama was installed in luxury shops in London, New York, Toyko and Paris. In London, the Art “robot”  painted  spots on the windows of Harrods as part of a display by luxury retailer Louis Vuitton. She  “smiled” and “nodded” at passers by in a decidely creepy manner. 

No one was going to mistake the robot for the real thing.

93 year old Yayoi Kusama meeting the Robot version of herself at Louis Vuitton Tokyo !
93 year old Yayoi Kusama meeting the Robot version of herself at Louis Vuitton Tokyo !

 Yayoi Kusama was a creative genius who had to wait a long time for success and recognition. She however had to take action against scammers in China who put on fraudulent exhibitions of her “work” in 2017. Since her death this year a lot of counterfeit Yayoi Kusama artworks — particularly prints — have appeared on the art market. 

Nine years ago I wrote a blog post about how to spot a Fake Artist. Back then I pointed out that the world is full of fakes and fakers, and thus it has ever been. Art forgery dates back more than two thousand years. Roman sculptors produced copies of  Greek sculptures.  With the advent of Ai, however, it has got harder than ever to spot the fakers. I have seen real artists fooled by Ai generated art on Instagram too.  

The fakers come in a number of guises. The first are accounts that just steal other artists’ work and present them as their own.   Then there are the accounts that pretend to have painted their work with real paint and will sell you a print. No paint was ever involved in these works. 

I am not going to post Ai images on my blog. But I will post links to account that I think are Ai generated. You can tell me if you think I am wrong.

Porter Art Guild 

This is a couple called  John and Tracy Porter from Illinois and Wisconsin. They began as founded a hand-painted furniture company and then graduated to “offering a curated selection of mixed media works that showcase the depth and breadth of their talents”. To be fair to them, their work is gorgeous  – both the photographs and the lush oil-painting-type images. But they are all digital images, not paintings.  Why aren’t they up front about their process? 

Jef Bourgeau

This is more a grey area. Jef  is a Detroit painter, curator, photographer and conceptual artist. He was the founder of Detroit’s MONA but he has turned to digital methods to make his art. He uses oblique descriptions for how he creates his work, including “digital” and “Photoshop, including the latest iteration” (which includes Ai). He says he dont use ai but his detractoors says they are actually just high resolution Ai images printed on fancy paper.

Mae Macpherson  

“Mae” isn’t a real perspon. This is a company founded in “her” name run by three people registered to an address in Edinburgh. On the website it says “The name “Mae Macpherson” is used as a creative brand identity and does not represent a real individual.” Yet they go to a lot of effort to give the impression that she’s a real person. A nice relateable artist. On the website there are videos of an individual opening up prints and spinning them around for the camera. She climbs a ladder and put on the wall. Is she Ai too? 

maemacphersonart
maemacphersonart

Who or what is she? It really annoys me that businsesses like these are pretending to be something that they are not.  These accounts have thousands of followers on Instagram and Facebook and comments gushing about how talented “Mae” is.  How are they going to feel when the find out that Mae isnt a struggling artist but something a computer spat out?

It doesnt not matter to me that people are buying someone else’s  art rather than mine, its the deception that gets me.  The real damage that they do is putting doubt and distrust into people’s minds. If I see paintings that I think are good I now wonder if they are ai. 

So, here’s what my updated checklist of what to look for:-

A photograph of the artist. Even better if the artist is photographed or filmed in the act of drawing, painting or standing in front of her paintings at an exhibition. That way you know the photo hasn’t been lifted from facebook. Look at their fingers? If they have 6 on each hand it might be ai.

A surname, not just “Rosa” or “Luigi”.

A detailed backstory, preferably with details of education and exhibitions.

A website, facebook page, a blog, an Instagram page with a back story of paintings this will help prove that this a real artist and not the product of a factory or ai.

Subject matter – are they generic  Scottish villages/mountains/seascapes/lakes or are they of particular locations that are named?

Do they sell original work -in oil or arcylic paint? Are the canvases a bit untidy,  around the back? Is there a photo of their studio or where ever they paint? 

Ask someone else opinion. Does this art look real? Does it look like a human made it? Any more suggestions to add to my checklist? Let me know!

The Corner of my painting room
The corner of my painting room
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Me and Social Media

me and Social Media - Emma Cownie

I have been a full-time professional artist for 14 years now. I have used social media (Instagram, Facebook, Twitter/X) and this website hosted by WordPress to show my work for quite a bit longer than that.

I have never used TikTok. I gave up on Twitter/X no long after Musk bought it. It was never particularly good for the still image. Instagram used to be very good for photographers and artists.

A couple of years ago I would regularly get over 200 hundred “likes” on a post on instagram sometimes over 500. Once or twice over a post even got over a thousand likes, but no more. Now I am lucky to get 50. I have noticed that this has happened to a lot of other artists’ accounts too. This has been sapping my confidence and damaging my creativity. “What’s the point if no one sees it. No one will buy it if they dont see it”

Round the Rosses
Round the Rosses – 362 likes in 2019

My work has not deteriotated in quality. In many ways I feel that it has much improved but you’d never think that from the metrics. I appreciate that as Instagram decided to chase the Tiktok market by introducing Reels and Stories that I have resisted that change. I am not a film maker and I dont want to be one.

Lighthouse at Fort Dunree (Donegal)
Lighthouse at Fort Dunree (Donegal) 833 Likes in 2022

I appreciate the beauty of a still image and silence. I never have the sound on if I can help it.

Strangely, I am okay with “Sponsored Content” as I don’t pay to be on the site and I know they have to make their money somehow. What I do have a problem is that when I log on these days my senses are assaulted by all singing and dancing stuff I never asked to see, accounts I never signed up for. The suggested content is overwelming. The infinite feed is insane. “Discover” is rarely of interest so I dont bother with it. The algorithm has bland dull taste.

Lately, I have felt sick logging on and sicker logging off. I used to find artists I liked but now I feel exhausted and used.

Rocky Ground Bun An Inver
Rocky Ground Bun An Inver by Emma Cownie – 92 likes in 2025

All this stuff has been deliberately designed to be addictive. A court case in California earlier this year upheld the view that Meta and YouTube design addictive products that harmed young people. I haven’t noticed the platforms becoming less addictive, if anything they seem to be getting worse.

I will go on my phone to answer comments and queries and find I have got distracted looking at videos of sick or disabled cats in countries many of miles away. It makes me feel stressed. On the days when I dont log in, I feel a lot better.

Emma Cownie Painting of Boats at Inishbofin Pier, Donegal
Boats at Inishbofin Pier, Donegal 1340 Likes in 2022

Last month, the European Commission found Meta in breach of the Digital Services Act for the addictive design of Instagram and Facebook. The investigation focuses on features such as infinite scroll, autoplay, push notifications, and the platforms’ highly personalised recommender systems. Earlier this year the EU told Tiktok to change its addictive design or face a massive fine. Sadly, the UK is no longer in the EU.

I can’t wait for Meta et al to change their addictive designs so that my head no longer feel fried after I have been on their sites for a silly amount of time. So, I have decided to turn off comments and likes on my Instagram account and the “Emma Cownie landscape Artist” Facebook account that is linked to it. I will continue with comments and likes on my other Facebook account for a while longer so I can compare results.

I hope it will save my sanity. It’s just as much work to turn off the comments and like but I feel better having wrested a modicum of control back from the Tech giants.

I am off to wrap some paintings and read a sewing book.

If you want to contact me you can still DM me on these sites or email me at emmafcownie@gmail.com

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20% off sale

20 Sale off Emma Cownie paintings until 14th October 2024 with code

Have you seen this Apple advert? Take a moment to watch it. It makes my blood run cold. Surprisingly the tech bros at Apple thought it was a good idea to show this advert which depicts a tower of creative tools and analog items (like paint, trumpets and record players), being crushed into the form of the iPad. It’s a pretty grim vision of the future. It a good visual metaphor for what is happening to creatives right now.

This year has been the toughest year I have experienced as an artist, for a myriad of reasons, and the art market seems to be struggling generally. Yes there’s war in Ukraine and the Middle East (and elsewhere in the world) and “the Cost of Living Crisis” and terrible cold and wet weather in the British Isles hasn’t helped either.

It seems evident that it’s more difficult getting my work seen. I cant help but think that AI and the “enshitification of the internet” is at least partly responsible. I feel a bit like I am being slowly crushed by the Apple crusher. It’s sapping my creative juices. I don’t quite know what to do about it. Cory Doctorow explains how enshittification works “It’s a three-stage process: first, platforms are good to their users. Then they abuse their users to make things better for their business customers. Finally, they abuse those business customers to claw back all the value for themselves. Then, there is a fourth stage: they die.”

This is probably the reason why I can’t find any useful results on google – lots of top ranking website are full of AI nonsense. It’s also why fewer people are seeing my work on the internet. My posts are pretty much hidden on Facebook, Instagram and invisible on X. Images of my paintings do not show up on Google as much as they did say 3 or even 6 months ago. Many other artists report a similar decline in interest from potential customers.

I have started to visit my local library again in search of real books with in- depth facts. The only decent thing on Google these days is Wikipedia. I find that Youtube playlists are so random as to be useless and a search on Pinterest results in either pins I have seen before (in other words I have already saved them) or one unrelated to the search term I just used. Tech companies are burning up the planet with their massive data centres in the hope that one of them will “win” the AI battle and then charge us all for what used to be better quality and free.

What’s this got to do with you? Everything. Doctorow says that enshittification is coming for all industries. “From Mercedes effectively renting you your accelerator pedal by the month to Internet of Things dishwashers that lock you into proprietary dish soap, enshittification is metastasising into every corner of our lives. Software doesn’t eat the world, it just enshittifies it.” Think about your printer – a new printer is cheap as chips but the ink costs a fortune and you cant use non-proprietary ink and your printer will know, and refuse to work.

Corry Doctorow’s big hope is that “Stein’s Law will take hold: anything that can’t go on forever will eventually stop…if everyone is threatened by enshittification, then everyone has a stake in disenshittification.” Actually, there’s a lot more to it than that. You’ll have to read his articles to find out what USA and EU are planning to do to break the monopolies of the big tech comapnies.

I just hope that independent artists like me survive the process or else everyone will have to console themselves with souless AI-derived art their ipad/smartphone/tablet device instead.

See below for some scary examples of AI “Art”. It’s a nonsense view of Derry if you didn’t know.

“Painting of Derry City by Emma Cownie” – Thanks AI. I can give up now. NOT.

Just in case some of you are saying. It’s Londonderry not Derry. AI is no better at conjuring up a view of Londonderry. Take a look! Although there is a river this time.

“Painting of Londonderry City by Emma Cownie”

How about Three Cliffs Bay? I have painted that many times. Sure AI will do better at ripping me off. Well, no.

Painting of Three Cliff Bay by Emma Cownie – Yes, it looks NOTHING like Three Cliffs Bay

Yes, we can laugh at AI’s efforts and say they look nothing like those places or my paintings but it’s all doing damage. AI can never replace human creativity. AI cannot suffer and struggle like humans. It just produces a wierd pastiche of the thing it is meant to be. It’s expensive rubbish. It’s costing us dearly. Emissions from data centers of the likes of Google, Microsoft, Meta and Apple may be 7.62 times higher than they let on.

We can reverse the enshittification of the internet. Don’t accept those tracking cookies. Try a different search engine. Stay on the website rather than downloading apps (you can use ad blockers on the website you can’t on the app). Don’t buy everything via Amazon if you can buy it in a real life shop.

We can halt the creeping enshittification of every digital device. Put down your phone/tablet and read a book or look at a painting made by a real human being. Join artists’ mailing lists so you can still follow their work no matter what the big platforms do to hide their work.

Shifting Shadows on Three Cliffs Bay (Gower) Context
Shifting Shadows on Three Cliffs Bay (Gower) -Emma Cownie which is also in the sale (with the code)

Read more

Cory Doctorow on Enshittification of the Internet – https://pluralistic.net/2023/08/27/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse/

https://www.theguardian.com/technology/2024/sep/15/data-center-gas-emissions-tech