Posted on 18 Comments

My top 10 tips for selling Art online

Selling Art online

My Top 10 tips for selling art online. I am sometimes asked for advice on how to sell art online. To be honest, I feel like there is so much I don’t know about Art marketing, but I did sell over 200 pieces, originals and prints last year and half of these were direct sales to collectors so something’s working. Marketing and selling art takes an enormous amount of time  and effort. At least 50% of my day is spent on marketing. The great thing about it all is that the longer you do it the more followers and fans you will gather. It’s an investment of time – but it cuts both ways. You will spend hours at the keyboard, posting away (sometimes wondering if it’s worthwhile) but you will develop a following. Some of it casual, some of it very loyal and dedicated indeed. You need to remember that it may take months or even years of following an artist’s work and career before a collector buys your work. Your fans are invested their time in your you and your “journey” too so you need to keep them with you.

So here are my top 10 tips (BTW there is no affiliate marketing in this blog post and there’s so much more I could say but I’m sticking to 10 tips for starters).

  1. Your story – Be positive. Nothing succeeds like success. There’s enough depressing news out there and your art is (hopefully) an escape from all that unpleasantness. So it’s important to celebrate all your successes no matter how small; every sale, exhibition, painting-in-progress is a cause for celebration. Don’t ever be tempted to say that you aren’t selling or you hate online galleries. Instead talk about your latest project. Explain WHY you make your art. How does it make you feel?

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    Celebrate where ever you can
  2. Have your own website – don’t build your house on someone else’s land. There are many different hosting platforms out there. There are some that specialise in hosting artists such as artweb, fasco and artmajeur or the very popular wordpress.  They will all charge an annual fee (update: Artmajeur’s free plan now allows unlimited artworks to the site).  You need to make sure that your site has ecommerce facilities. That means it doesn’t just function as a gallery but also as a shop where collectors can buy work.
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    The Home Page of my Website
  3. Start blogging – a great way to tell your story is to write a blog. I use WordPress but there are other blogging sites like blogger and many websites will have a blog page integrated into the site. Your blogs don’t have to be great long essays but the important thing is to blog regularly. Some bloggers blog once a day, others once a week. Don’t be an occasional blogger. There’s nothing more frustrating than a blogger who only blogs three times a year. You will lose followers if you are inconsistent. Keep focused. Blog about your art and inspiration or art in general. Why do you make your art? How does it make you feel? Don’t blog about the news, your family, what you had for tea, latest fashions unless it’s directly related to art, and what inspires you. Which brings me to…
    Emma Cownie's blog
    Be a regular blogger to build an audience

  4. Social Media – there are lots of outlets, Facebook, Instagram, Twitter, Tumblr, Youtube, etc. You don’t have to do them all (I dropped Tumblr, for example as it was a bridge too far) but make sure whichever platform you choose to be, do it well. To honest no one platform is necessarily better than the others for promoting your work, all of them will do something to help.  Don’t post twenty times a day – it will seem like you are spamming people and they will unfollow you. Once or twice a day is enough, maybe three times on twitter. Hashtag your own name too #emmacownie so people can follow your work across the platform.  The important thing to remember is that it’s called social media for a reason. You have to be sociable. If someone comments on your post it’s good manners to respond, with a “like” and a “thank you”. It’s important that you support other social media users and follow other artists, photographers of any supporters who like, comment on, and share your posts and return the favour. We all need encouragement. It’s important to encourage others. I have made many good friends out there in the online world. Again. like the blogging try not to mix business and personal stuff on your Art pages/sites – have a separate one for your own family stuff and stick to art-related things on your Art accounts.

    Buy and selling Art
    Not really material for an artist’s Instagram feed
  5. Pinterest – It’s not just for recipes! It has 250 million users every month,  with 25 million users in the US and about 80% are female. It’s not a social media platform but a search engine. It’s well worth joining to get your work seen and develop a following. It also a really good source of information about art marketing. I have learnt a lot about blogging, pinning, marketing, and websites from pins on Pinterest. If you want to see a selection, I have saved my Buying and Selling Art pins here.

    Emma Conie' Pinterest Page
    My Pinterest page
  6. Canva – is great for creating professional-looking blog covers, Pinterest graphics, and so on. I use it all the time. There’s also Pablo and Visme which does some pretty awesome infographics.
  7. SEO– Use Key Words in your posts so that search engines like Google and Safari can find you. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. I find this a vast subject but there are pins on Pinterest and sites like Moz.com will help you improve your SEO. Make sure that when you post your pictures on your website that you filling all the boxes.

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    Fill in all the boxes
  8. Newsletters – build a list of email addresses on your website. These are your fans, collectors and interested artists. Some collectors watch your progress for years before they buy. This is how you keep them in touch with what going on with you. Not every one uses social media, especially older collectors but they read their emails. Again send out your newsletter on a regular basis, say, every fortnight or once a month.  Mailchimp is a marketing platform that offers a free (if your list is under 2000 names) sign up forms and newsletter service. There are others here
  9. Finally, Online Galleries – there are loads and loads to choose from. There is a very long list of online galleries here.   It’s a bewildering choice. Some work better than others. There are massive ones like Saatchionline where it is difficult to be seen and smaller ones like Artbazzar that have less of a budget for advertising, there are others that charge to be on them like Artfinder and Artgallery. Others are still free to be on them such as Singulart, but they charge higher rates of commission. It makes sense to have a presence on several sites. Online galleries can be good for sales if they promote you.
  10. Just remember that putting all your energies into one website or social media site is foolish, as it’s like building your house on someone else’s land. They all change their algorithm, pricing policies, curators, and what might work for you one year may not the next. I’ll give you an example, last year Facebook shut down my Emma Cownie Artist Business page with no explanation. This is not uncommon on Facebook.  I tried in vain to find out why it had happened and to get it restored, to no avail. I lost thousands of followers and their contact details. I was devasted. That’s not a story I usually share as it’s not a positive one but let that be a warning not to put all your eggs into one social media basket (thankfully, I hadn’t, but it still hurt).
    Facebook locks people out of their Business pages
    Facebook locks people out of their Business pages

    It’s always sensible to be on several platforms and sites and encourage your followers to follow you on different platforms. You can do within many ways such as an email signature with links to your social media platforms. There’s so much to learn and there are plenty of people out there who will offer tempting online courses on Art Marketing but I prefer to teach myself. I hope that this post will help other artists get seen. I welcome any comments, suggestions from other artists or commentators

Email Signature of Emma Cownie
My email signature
Summary of my 10 tips to sell art online
10 tips to sell art online
Posted on 19 Comments

Painting Bunbeg Donegal

Painting of Errigal

Bunbeg. The word has a pleasing sound to it. It’s short, easy to say and has a nice rhythm to it. Most place names in the British Isles are simply descriptions of locations, or who used to own it. That is not always obvious to modern English speakers because the descriptions originated in Anglo-Saxon, Welsh,  Gaelic (Scots) or Gaeilge (Irish). Therefore, when speakers of the Celtic languages use a place name they have a ready made description of the place. It’s the same with Bunbeg. Bunbeg is the anglicised version of “An Bun Beag” which means the “the small river mouth”.  I know very little Gaeilge but once you start picking up words you see them everywhere. Beg meaning small – there’s Derrybeg (Doirí Beaga) just round the corner which means small oak.

Bunbeg is located in an area of Donegal known as Gweedore (Gaoth Dobhair), known as a bastion of Irish music, language and culture and home to legendary bands such as Clannad and Altan. If you are as old as me you may well remember Enya’s “Orinoco Flow” which was a hit in the UK way back in 1989 and seemed to be played everywhere. Enya was originally a member of Clannad.

Gweedore is the largest Irish-speaking parish in Ireland with a population of just over 4 thousand people. I enjoyed listening to two fisherman having a good gossip in Irish at Bunbeg harbor round the corner from here. I no idea what they were saying but the conversation went at a good pace. I enjoyed just the sound of the language and comparing it to the sound of Welsh which I am familiar with.

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Fisherman (not gossiping) in Bunbeg Harbour
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“Eddie”

Anyway, back to Bunbeg. The vast tidal sands that stretches across the indent in the coastline is known as Magheraclogher beach. When I say, vast I mean vast. It is one of the best known beaches in Gweedore, largely in part because of the distinctive shipwreck that’s been there since the 1970s.

It is known locally as ‘Bad Eddie’ or Eddies Boat. It has regularly appeared in Music Videos as well as providing the backdrop for countless wedding photographs and instagram posts. That mountain in the distance is Errigal, which also features in countless music videos, photos and paintings.

Photo of Bunbeg with Errigal in the distance

“Eddie” with Bunbeg and Errigal in the background

Usually photographers shoot him at low tide. Here’s the photo they use on Wikipedia.

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Bunbeg – Wikipedia image

I decided to paint a different view of Bunbeg, without “Eddie”, because I liked the reflections of the clouds in the shallows, I thought it made for a more dramatic composition.  I thought the rain clouds also gave a better sense of the mercurial nature of weather of Donegal. It was also windy when we were here although, I would say that wind is a pretty much a constant feature of the “Wild Atlantic Way”.

Painting of Bunbeg Harbour, Gweedore, Donegal, Ireland.
From Magheraclogher Beach (SOLD)

This beach is popular with dog walkers and tourists as it is easily accessible, with a car park. Yet, I say “popular” the other people we saw were dots off in the distance.

For information on the history of Gweedore area click here 

Posted on 25 Comments

Art as Satire

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I paint commissions. Most commissions requests are pretty standard, say a beloved dog, a favourite landscape or the owner’s house. Some commissions, however, are different. I recently painted two commissions that quite different from the typical paintings of animals/landscapes. My client sent me two images, both were photographs cut out of the New York Times, with little or no explanation. They were both clearly political in nature. I was given free rein to interpret them as I liked.
Painting of American internment camp on Mexican border
Suffer the Children
I find these commission interesting as these are not my usual subject matter. I *usually* paint landscapes or observational people portraits. However, in painting these images I am forced to look at them carefully and consider the wider implications of what I am observing. I don’t research the image beforehand only afterwards, I just observe.
The first image I painted was of an internment camp. So with “Suffer the Children”, the tents reminded me of  the 1970s medical comedy/satire M*A*S*H which was set during the Korean War. In its early years, M*A*S*H was clearly a commentary on the Vietnam War but later on the Cold War in general. It often questioned, mocked, and grappled with America’s role in the Cold War. It was funny and thought provoking.
I knew that the figures lined up in my source photograph were minors. Teenage boys, I guessed from their size. I didn’t know where they were, but I guessed that they were somewhere in the USA near the Mexican border.
It eventually dawned on me that the white squares on their colourful T-shirts were actually I.D. tags, a bit like those luggage labels evacuees wore during Britain in the Second World War. Turns out that these were teenage boys who had entered the USA illegally. This is, in fact, is a secret internment camp at Tornillo, outside El Paso, Texas. I call it secret because no reporters have been allowed to visit although the New York Times wrote an onion piece on its existence. The photos were presumably taken with a drone.
New York Times
Internment camp at Tornillo, outside El Paso, USA (New York Times photo)
When I painted this image and shared it on social media there were the usual “likes” but little commentary. Few comments. No one said how terrible it was that children were held indefinitely in these camps, in the “free” west. Or that similar “immigration removal centres also exist in the UK, where people, men women and children, are locked up without time limit. Perhaps, they think “immigrants” and then lose interest. Perhaps people missed the satire of the title “Suffer the Children”?
I drew a very different reaction with the second commission. This was a photograph of North Korean leader Kim Jong Un standing on a bridge. I know plenty about the North Korean leader and I think that North Korea must be a dreadful place for its citizens to live in, as they are lied to, starved and any disent is swiftly punished with time in work camps. Also know that that we in the west are told a lot of nonsense about the Korean, such as North Koreans only being allowed a choice of 15 “official hair cuts. It all needs to be taken with a pinch-of-salt.
 I initially thought this image had been photoshopped. The two figures either side of Kim didn’t look real. In fact they sort of reminded me of a Pink Floyd Album cover, “Wish you were Here”. If you are not familiar with it , it shows of two men in suits shaking hands. One of the men is one fire.  As the image was made in 1975, those are real flames. Not photoshopped. Which makes the image especially mesmerising.
Man on fire image from Pink Floyd Album
Pink Floyd “Wish You Were Here”
As I looked athe Kim Jong Un, photograph I realised that two suited men were his security detail. The image was as “real” as the Pink Floyd one, but also just as staged. All photography and images of Kim have to be officially sanctioned. North Koreans can’t draw or paint him unless they are official state artists.
This photograph, then is how Kim wants to be seen. As a relaxed and smiling leader on a modern railway bridge. There are no ordinary North Koreans in sight on the train platform in the distance. If I was a North Korean citizen, the act of making this painting, however, may lead to me and my family spending time in a prison camp, Hence the title “Wish You Were Here” (no question mark) is ironic.
Turns out that this was a new railway bridge in Gwangwon Province and photograph was taken less than a day after Donald Trump called off his planned meeting with Kim. North Korea had said that Kim was still willing to meet Trump “at any time”, so the title is doubly appropriate.
Painting of Kim Jong Un
Wish You Were Here? (Kim Jong Un painting)

Wish You Were Here

When I posted this image on facebook and twitter, hashtagging it #statire, it was met with a storm of outraged comments from people who assumed that it was some sort of endorsement of the North Korean state. I was bemused. I wasn’t expecting this sort of reaction. Is it really very likely that a western artist would paint a fan portrait of a dictator?
There were many outraged comments on how Kim Jong Un killed people in work camps and was an evil man. These came mostly from American and Asian commentators. Interesting, in the light of the fact that Trump’s government imprisons children indefinitely and China also detains muslim uighur people in Xinjiang province. I could go on. Hypocrisy is rife. It’s also interesting, it was only British commentators who got the joke or just commented that it was “bizarre”. I’d be interested to see what sort of reaction I’d get if I painted a portrait of Donald Trump or Putin.
There is a long tradition of satire in Britain and Ireland. Although satire is usually meant to be humorous, its greater purpose is often constructive social criticism, using wit to draw attention to both particular and wider issues in society. Hence Jonathan Swift’s famous ‘A Modest Proposal’ which he published in 1729 in which he suggested that the people of Ireland sell their children as food. This outrageous idea was never meant to be taken as face value. Satire is never meant to be taken at face value yet in this social media era things often are, which is why we are all such suckers for fake news, no matter how outrageous it is.
We can scoff at Trump supporters who believed his lies about Clinton and the pizzagate conspiracy but just yesterday a lot of people on twitter in the UK got worked up about a supposed protest by the far right against the new vegan sausage rolls. These sausage rolls had been introduced by Greggs the Bakers. It’s a long story, but a right wing TV commentator Piers Morgan had started the “controversy” when he called the company out on Twitter calling them ‘PC-ravaged clowns’ writing: “Nobody was waiting for a vegan bloody sausage.”
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This tweet appeared in my feed yesterday. So as you can see the tweet was “liked” thousands of times and there were many outraged and puzzled comments about how the far right were pathetic and stupid.
Five hours after the original tweet the person who posted it tweeted, backtracked, presumably after realising he’d got it wrong and another tweet claiming it was a “joke” or “banter”, as he called it.

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 The traditional print media put everyone right, eventually.
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Manchester Evening News
So we all need to slow down and think about what we are looking at. Take a minute to see beyond the surface. I’ll leave you with an quote from Jonathan Swift to ponder.
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If you are interested in a commission, satirical or otherwise, please get in touch here.

Posted on 31 Comments

Behind every cloud …

Donegal painting
“May the friendships you make, Be those which endure, And all of your grey clouds, Be small ones for sure” – Extract from an Irish Blessing “Behind every cloud is another cloud” – Judy Garland   I have had an ambivalent relationship with clouds. I prefer bright sunshine. I In fact I have obsessively looked for bright sunshine and shadows to paint.  I have found the relationship between objects and their shadows exciting.
Oil painting of light and shadows on a Swansea steet.
Up Sketty
  This can be difficult in Wales where we can get days or even weeks of overcast or wet days. So when the sun is out I go mad, rush all over the place taking reference photos to paint later in my studio.  I have been guilty of often portraying Swansea only in its best light.  Someone once said I made Swansea look like a Mediterranean country.   Don’t get me wrong, on a sunny day it’s beautiful place and I have painted dark and rainy scenes too (see below) but not the rain clouds as I prefered painting bright blues skies.
Painting of car in a rainy night street
The Driving Rain (SOLD)
Oil Painting of gas station in the rain
That Petrol Emotion (SOLD)
I have never really been happy with how I painted clouds. They never quite came off the way I wanted them to. The paintings looked fine but I had not enjoyed the process of painting them. For a long time I could not quite put my finger on what it was that I was finding dissatisfying about the experience.
Oil painting of Mumbles Head, Swansea
Clouds Gathering Over Mumbles Head
So I did a bit of research and read up on something called “scumbling” and watched a video on youtube demonstrating the technique. https://youtu.be/mgWn5A8xRyE This is a way of applying paint with a dry brush to painted canvas. This way a broken layer of paint is added allowing the colour underneath to show through.  J.M.W. Turner was the king of scumbling. Think of that painting of his “Rain, Steam and Speed” where the steam train is emerging out of the clouds of rain and steam. This is my humble effort at scumbling.
Old painting of clouds in West Wales
A Change in the Weather
I was quite pleased with it but it did not pass the “praise test” with my husband, Seamas. He’s my most valued audience and source of feedback. It’s not that he didn’t like the painting, he just didn’t say anything at all about it. So I decided this technique wasn’t quite working for me. I watched a few more videos on Youtube where artists knocked off beautiful clouds in a matter of minutes. This just seem to make things worse. I swirled the paint around on the canvas and it all just felt “lumpy” to me.  I scrubbed the canvas. Humph. I decided Youtube videos were great for tips on mending jeans or adjusting security lights but not for painting techniques. I had to find my own way. Or truth be told, I forgot about it for a while. Finally, I think I have started to make a break-through. It came from being in another country, Ireland, where the skies are full of constantly changing clouds. This was something quite different to the light of Wales. To start with I tried to painting bright sunshine, as I do in Wales.
Irish Cottage, Arranmore, Donegal, Ireland
On The Way To Arranmore
Round the Rosses
Round the Rosses (SOLD)
I like the light in these painting a lot. Then I was tempted by the landscape to explore the changing skies too. You can’t paint Mount Errigal without a swath of clouds around its shoulders.
Under the Shadow of Errigal
Under the Shadow of Errigal (SOLD)
I started to get sucked into the drama of the Donegal skies. I slowly discovered the key, for me anyway, is very thin layers of paint. After all, clouds are just water vapour. They are made of tiny fine particles of water. They are not solid things and this was where I had been going wrong, making them solid things. They are not. Ironically, this is what exactly what the Youtube videos were showing me but I needed to find my own way of doing it. I didn’t like painting a layer of opaque blue and then adding cloud on top. I prefered a number of very thin layers of paint.  The natural colour of the linen canvas I use, actually helped contribute to the colour of the “dirty” rain clouds.
Mount Errigal from Ballymanus Beach, Donegal
Mount Errigal from Ballymanus Beach, Donegal (SOLD)
So my clouds got thinner and finer.
Painting of Owey Island, West Donegal, Ireland.
Over to Owey Island, West Donegal, Ireland
So that a puff of wind would move them along. Or light luminate them.
Painting of view from Burtonport to Arranmore, Donegal, Ireland,
From Ferry Coll
So, I have started painting “overcast” pictures where the light is slivery rather than golden. I can be a challenge because the light affects all the colours, the greens are flater and duller and I am using yellow ochre and naples yellow far more than I do painting sunny Welsh landscapes.
Oil painting of Dunfanaghy and Muckish, Donegal
Across to Dunfanaghy (SOLD)
Painting of Arranmore, Donegal. Finally, my favourite recent painting is the one I did of Muckish mountain. I loved the massive rounded clouds that seemed to be echoing the humped shape of the mountain.
Painting of Muckish, Donegal.
Shored up near Muckish
I have only started feeling confident painting clouds and I think I have some way yet to go. Fortunately, I won’t be short of clouds to paint in Wales and Ireland.    
Posted on 18 Comments

Painting Gower Cows

I have painted five “cow portraits” in all, recently. Here they are. I have enjoyed getting to know them as individuals, their long history in art and human society, and especially painting them. I have learnt a lot about their anatomy, especially their curious two-toed feet, or rather “paired hooves”. I have also discovered that cows have “dew claws” (digits that most animals have, including cats and dogs).

The White Cow, an oil painting by Emma Cownie
The White Cow (SOLD)
Cow Standing by artist Emma Cownie
Cow Standing
The Sitting, a portrait of a cow in oils by Emma Cownie
The Sitting
Sitting Bull an oil painting of a cow by Emma Cownie
Sitting Bull
Family Portrait an oil painting of three cows by artist Emma Cownie
Family Portrait

I am ready to switch back to landscape/woodland paintings now, after a long break from the trees.

See Animal Paintings here

I’ll leave you with a few photos of the cows in their natural environment.

Posted on 16 Comments

Cows in Art (part 2)

Queen Cow and black and white cow painting in oils
Queen Cow SOLD

Cattle (cows and bulls) occupied a very important place in the Ancient world in both a practical and a religious sense. Click here to read my blog about Cows in the Ancient World. They continued to do so during pre-Reformation Christian era, although they were no longer offered as a religious sacrifice but still carried the symbolic meaning of sacrifice.

In terms of figurative art, before the thirteenth century, the sort of ox you were most likely to see in a Medieval manuscript was one with wings. He was usually depicted near a man with a halo around his head either writing or holding a manuscript. This man is Luke, one of the four evangelists, who were credited with writing one of the gospels of the New Testament. The winged ox was meant to not only represent the Luke, Evangelist, but also an aspect of the nature of Christ, as well as of the virtues required of a Christian for salvation. In this case, the ox was a figure of sacrifice, service, and strength.

Later the ox became a regular feature of Nativity scenes. St. Francis of Assisi, that well-known animal lover, is credited with staging the first nativity scene in 1223. He did this so that Christians who could not afford the dangerous and expensive pilgrimage to the Holy land, could venerate Christ. Apparently St. Francis set up a manger with hay and two live animals—an ox and an ass—in a cave in the Italian village of Grecio. He then invited the villagers to come gaze upon the scene while he preached about “the babe of Bethlehem.” It was a massive hit. Within a couple of centuries, nativity scenes had spread throughout Europe and is still with us today. It also became an incredibly popular subject for religious paintings. The ox and the donkey, were a very successful double act, first of all living creatures the to venerate Christ.

We get glimpses of the non-religious importance of cattle as a source of food in the Bayeux Tapestry, which shows Sussex cattle being “requisitioned” by the Norman invaders before the Battle of Hastings in the 11th century. Norman servants have taken the rounded up livestock and are slaughtering it. The little boy with his dog might be tugging on the axeman’s tunic to implore him not to slay his family’s ox.

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Bayeux Tapestry

Medieval book of hours were Christian devotional books made for lay people.  They usually contained a collection of texts, prayers and psalms and were richly illustrated, providing us with an important record of life in the 15th and 16th centuries.

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The changing seasons in a Medieval Book of Hours

Art underwent a crisis with the coming of the Protestant Reformation in the 16th century. Artists in Protestant areas of Northern Europe painted far fewer religious subjects for public display.  Instead, many of these artists countries diversified into secular forms of art like history painting, landscapes, portraiture, and still life. Thus, the cow and ox began to appear as a sort of status symbols in rich patrons’ paintings.

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Pieter Aertsen, Butcher’s Stall with the Flight into Egypt, 1551
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The Bull, Paulus Potter, 1647, The Hague.

Or as part of a bucolic landscape, with pretty milkmaids; it’s religious significance now pretty much abandoned.

When the agricultural revolution got underway in the 18th century Britain, cattle were part of the drive to make farming more efficient and scientific. Cattle were now seen as products of this new way of farming.  Paintings were a celebration of the success of selective breeding. Thus we see enormous musclebound animals with tiny heads and legs! They were now status symbols.

During the 1820s and 1830s, fine art was dominated by history paintings (with subjects that were political, historical, or religious). John Constable, the realist English painter, led a quiet revolution against this fashion.  He worked directly from nature “en plein air” , painting many full-scale preliminary sketches of his every-day landscapes to test the composition in advance of finished pictures. Cattle appeared as part of his real English landscapes.

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John Constable

Constable’s work was embraced in France, where he sold more than in his native England and inspired the Barbizon school who included artists like Jean-Baptiste-Camille Corot, Théodore Rousseau, Constant Troyon and Jean-François Millet.

French artist Rosa Bonheur was also influenced by the work of the Barbizon school. She was a very successful animalière (painter of animals) and sculptor, known for her artistic realism. Her cattle are noble and beautiful.

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Ploughing in the Nivernais

During the late 1860s, the Barbizon painters attracted the attention of a younger generation of French artists studying in Paris, including Claude Monet, Pierre-Auguste Renoir, Alfred Sisley and Frédéric Bazille. In the 1870s those artists, among others, developed Impressionism and practiced plein air painting. Cattle also appear in a number of the paintings of Dutch and Breton landscapes by Gauguin and Van Gogh.

Interesting Paul Gauguin, references the religious significance of cattle in his painting “Christmas Night”.

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Christmas Night

The Iberian Peninsula,  Spain and Portugal, unlike the rest of Europe, never given up the tradition of bullfighting. The Spanish artist Pablo Picasso often used bulls as a metaphor in his art. Depending on its context, they have been interpreted in various ways: as a representation of the Spanish people; as a comment on fascism and brutality; as a symbol of virility; or as a reflection of Picasso’s self-image.

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Guernica
Piccaso in Bull Mask

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Pablo Picasso, “The Bull”, lithographs, 1945

Pop Art (such as Andy Wharhol’s screen prints) and advertising for products such as mass-produced cheese triangles (Laughing Cow – La Vache qui rit) are almost indistinguishable. Here the cow is a commodity.

British artist, Damien Hirst uses real dead cattle in his work. His Turner Prize-winning “Mother and Child Divided” installation featured the bisected corpses of a cow and calf in closed tanks, preserved by formaldehyde solution. These works look like large-scale version of the gruesome things I saw in jars my biology lab at school. This is no accident. They are suspended in the same liquid, formaldehyde.

Hirst was reportedly advised to use alcohol to protect his artworks. He chose to use formaldehyde instead for its hazardous, skin-burning properties. The exhibition summary on Tate’s website states that Hirst was attracted to the compound because “if you breathe it in it chokes you and it looks like water”. He claimed to be using it to “communicate an idea”, rather than as a preservative.

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Damien Hirst

I find his work rather upsetting. I initially wondered if these works were a comment on the cruelty of modern factory farming and mass production of meat and milk. Dairy cattle are separated from their young to produce milk for humans. It seems, however, instead he is drawing on the religious symbolism of the arrangement. Hirst who attended a Catholic school is drawing on religious iconography. Instead of the joyful unity of mother and baby, which the traditional image celebrates, he presents a “mother and child not only forever separated from one another, but also fatally severed in themselves”.

I don’t know if Hirst has spent time watching cattle. A few days ago I spent an hour or so watching a small group of free-range heifers with their calves on Pennard Golf Course. One cow spent a good 5 minutes washing her son who then licked her back as if to say, thanks Mum. The bond between them was palpable.

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Mother and Child Divided

Damien Hirst has attracted much controversy for his use of dead animals in his artwork. It has been claimed that he may have been responsible for the deaths of as many as a million creatures in the name of art! The toll has included 13 sheep; seven Holstein Friesian cows; five calves; four bulls; three baby horses; two pigs; one brown bear; one zebra; 27 sharks and 668 fish. Apparently, in 2012 more than 9,000 butterflies died during the 23-week exhibition In and Out of Love at the Tate Modern Gallery in London. The controversy does Hirst no harm as he’s said to be the world’s richest artist with a claimed personal fortune of around £215m.

I will end with an artist who, unlike Hirst, clearly loves animals and paints with tenderness and lightness of touch.  Benjamin Björklund is a self-taught Swedish painter who works in watercolors and oils and I love his work.

In last two thousand years, the cow has gone from a symbol of sacrifice, service and strength, to a commodity and a status symbol and most recently in the work of Hirst, to something whose dismembered carcass is designed to shock and repulse viewers.  I personally prefer the sensitivity of the work of artists like Björklund who recognises cows as individuals and as essentially gentle creatures or even the Medieval artists portrayed the Ox and the Donkey as reverent witnesses at the Nativity. However, I think I have to recognise that Hirst’s work is a comment on the violence that humans visit on the cow.

Animal Paintings

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Cows in Art (The Ancient World)

Well, here I go down another wormhole of History/ Art History. This time I have been pondering the place of the humble cow or ox in figurative art in History. It’s such along one I have had to divide it into two parts. It could easily be a book! It’s a very long history which is not surprising as humans have depended on cattle for their survival. Cattle have represented at different times such things as life, wealth, power and even the divine.

Man and cows, ox, oxen, cattle, go back a long, long way. People have been hunting, and more importantly from our point of view, painting bison and wild cattle in Europe for more than 17,000 years. I use the term “people” advisedly, as there is evidence, based on measuring hand prints, that the first figurative artists could have been women. Men may well have hunted these beasts but women would have been very familiar the anatomy of these beasts from cutting up their carcasses for food and clothing.

One of the largest animals in the “Hall of Bulls”, painted on the walls of a the Lascaux, caves in France, is a black bull. He is an incredible 5.2 metres (17 ft) long, making him the largest animal discovered so far in cave art.

Hall of Bulls
Hall of Bulls

There are many representations of cattle in prehistoric art in caves and on rock faces in Spain, India and Africa. Who knows what function these images served. were they meant to exert some sort of magical power over these animals? Were they a sort of prayer, or a pictorial shopping list for the gods?

If, wild cattle were important to prehistoric people, the domesticated version, were even more so. About 10,500 years ago, cattle were domesticated from as few as 80 wild oxen in southeast Turkey. These cattle could now be used for food and clothing but also as a beasts of burden, pulling ploughs and carts.  The Ancient Egyptians, who ruled Egypt over 5,000 years ago, used them in agriculture, for food, milk, leather, and also for sacrifice. These animals fulfilled dual practical and spiritual roles (as many animals did in Ancient Egypt).

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Cattle for life

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Cattle for the afterlife

They came to be considered so important that many Egyptian gods were considered to have the form of cattle, notable deities being Hathor, a very popular female god, Ptah (as the Apis Bull), Menthu (as the Bukha bull), and Atum-Ra (as the Mnevis Bull). The cow and bull are repeatedly represented in Egyptian figurative art, 2D and 3D, many bulls were also mummified.

Cattle had dual practical and spiritual role in the other Ancient Mediterranean agrarian societies too. The Egyptians, however, were unusual in honouring the female aspect of the animal through the worship of the goddess Hathor. She one of the most important and popular deities in Ancient Egypt, who personified the principles of love, beauty, music, dance, motherhood and joy.

Bulls were regularly sacrificed on altars in the ancient Greek religion, usually at an outdoor altar with hymn and prayer.

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After the introduction of a metal coinage into ancient Greece, this method of exchange was commemorated by stamping the image of an ox on the new money; while the connexion between cattle and coin as symbols of wealth has left its mark on the languages of Europe, as is seen in the Latin word pecunia and the English “pecuniary,” derived from pecus, cattle.

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Silver coin from C 4th B.C.E

The Greeks seem to have been very impressed by the strength and virility of the bull, worried by it even. I say this because a very famous Greeks/Cretian myth concerns a beautiful white bulls that King Minos cannot bear to have sacrificed, whom he saves only to have his wife also fall in love with the bull and later produce a bull/man hybrid baby, known as the Minotaur.

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Theseus and the Minotaur

King Minos later had the Minotaur shut up in the “Labyrinth”,  an underground maze, and fed Athenian youths and maidens to him on a regular basis. That was, until Theseus, a prince from Athens, came and killed him and found his way out of the maze with the help of a ball of thread.

The Ancient Minoans also engaged in a spot of bull jumping, presumably before the ritual sacrifice of the animals. Again, this all seems tied up with virility and a conspicuous display of masculinity.

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Bull Leaping

The Ancient Romans also sacrificed bulls for the well being of the people and the state and they are depicted in many bas reliefs.

The bull was also used a decorative motif in the mosaics that decorated the villas of wealthy Romans. Some of these designs show that bulls were also used as sport, in the gladiator’s arena.

There was a sacrificial element to these bloody games but also a punitive one too as “damnatio ad bestias” (damnation to the beasts) was reserved for military traitors, conquered foes, and convicted criminals bound for execution, which included those Christians accused of sedition and treason.  This is how early Christian saints, Perpetua and Felicity, were martyred in North Africa. They were sent to the amphitheatre and repeatedly gored and thrown by a bull before they were dispatched by a soldier’s sword.

The bull also inspired an instrument of torture that was also used on early Christains. The brazen bullbronze bull, or Sicilian bull, was originally designed in ancient Greece. It’s not clear if it really existed or was really good “fake news” made up to frighten people. The life-size bull was said to be made entirely out of bronze, hollow, with a door in one side. The condemned were locked inside the device, and a fire was set under it, heating the metal until the person inside was roasted to death. It was repudely used to kill several early Christians including Saint Eustace, with his wife and children, Saint Antipas and Pelagia of Tarsus.

Interesting, after all this maleness and display of masculinity, bull sacrifice, as taurobolium, also became connected with the worship of the Great Mother of the Gods, Magna Mater, from the mid-2nd century onwards.

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Three sides of a taurobolium altar, from Lugdunum (Lyon)

Another Roman cult, popular with soldiers, in which a sacrificial bull played a role was that of the 1st–4th century Mithraic Mysteries. In the so-called “tauroctony” artwork of that cult, and which appears in all its temples, the god Mithras is seen to slay a sacrificial bull.

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Mithras sacrificing a bull

So, after all this blood and violence of the Greco-Romano world, it will probably come as something of a relief that my next post will explore the somewhat gentler world of the cow/bull in Medieval and Modern society and culture. The spiritual/virility/wealth aspect of the cow/bull continues to be explored. However, we are reminded of the continuing violence and brutality meted out towards, the cow/bull in the work of artists of like Picasso and Hirst.

Read Cows in Art (Part 2) 

See Animal paintings 

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Morning on Mewslade

I am not well. I have a virus that makes me feel tired, my arms in particular feel heavy, my throat feels sore and I struggle with social interactions. The sense of illness ebbs and flows. I start off the day feeling rough but by the evening, I feel a bit better. Yesterday I felt terrible most of the day but strangely found myself defrosting the freezer at 8pm. I had fancied an ice lolly to ease my sore throat but I noticed that freezer door would not close. Obviously, the last person to use the freezer had not shut the door properly. So,  I cleared the freezer of its content, switched it off, and got the steam cleaner out. Forty-five minutes later all the ice was gone and the content was back inside neat frost-free drawers.

I have struggled to write this post. I deleted my first two attempts as I kept going off at tangents (see defrosting freezer above). Thankfully, illness hasn’t stopped me painting. I started this large painting (92×73 cm) of Mewslade Bay but I made slow progress. Mewslade Bay is just round the corner from Worms Head and Rhossili Bay. There is no beach to speak of at high tide. At low tide, however, the sandy beach can be reached if you scramble down over some slippery rocks, and thick beds of seaweed that have been washed up against rocks. I had got up at 5 am to drive down to Mewslade to catch it at low tide. Although the majority of the sky was clear there was a spattering of mackerel clouds just above the horizon. The light was hazy and I had wait 45 minutes before I got a blast of bright sunshine on the cliff face.

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I think I should have started with darkest parts of the image, rather than the lightest parts. IMG_2809-001

As I had to go back and darken the rocks in the distance and in the shadow of the furthest peak.

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Adding the beach and shadow under the cliffs helped “intensify” the dark part of the cliffs.

Oil painting Morning on Mewslade by Emma Cownie
Morning on Mewslade

Finally, adding the morning sky made sense of the blues and purple shadows on the east facing cliff faces. Some paintings seem to make sense straight away and with others, like this one, you have to wait until all the elements are in place. I particularly love the way the peak in the foreground casts its shadow on the second peak. It reminds me of a tiny Everest! The bright morning light makes the rock face look like a snow covered peak.

 

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Six Hundred Sales!

I can hardly believe it myself! On Tuesday I sold my 600th painting via the online gallery www.artfinder.com. My sales total had been stuck on 599 what seemed like an unbelievably long time – it was a week in fact. I have actually sold more than that either directly or through other online galleries. All of those paintings were unique too.  I have never gone in for mass producing generic scenes. I believe that novelty keeps my work “fresh”.

My work may explore certain themes such as the Brecon Beacons, Gower Woodlands, Swansea people, the Gower coast, but each painting is an individual. Each painting is of a real specific place or of real people. Perhaps that shows a failure of imagination on my part, I don’t know.

Although I may have had periods when I have felt a bit “flat”, such as after an exhibition, but so far I never actually run out of inspiration. This is partly due to the world around me constantly inspires me but also, more importantly,  because of the unfailing encouragement, inspiration and support provided by my artist husband, James Henry Johnston (known to his friends as Seamas – pronounced “Shay-mas”).

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Seamas

Seamas founded our Art business in the midst of one of the most difficult times of my life. I had developed PTSD after a car accident and this contributed to a breakdown. Painting was an essential part of my recovery (and still is). Not only did he give me crucial emotional support through an incredibly  difficult time, (all whilst sitting his Psychology finals) he set up a website and put some of my paintings on an online gallery called Artfinder. To our delight I started selling. Like many artists, I find the marketing side of the business challenging at times. I was terrified that people would be rude about my art and that would then affect my fragile confidence. Happily that has rarely happened.

So in those early days Seamas acted as “shield” and would write all those upbeat posts on Facebook about sales and upcoming exhibitions. He would also work on direct sales, face-to-face and online, negotiating terms with collectors. I have only really come to appreciate the sheer amount of time and effort he has put into promoting my work since I started working as a full-time artist and had to tackle platforms like pinterest and instagram. That term “full-time artist” is a misnomer as it might give you the impression I spend all say in the studio. I spend at least half my time working on social media and marketing.

Artfinder has been a massive part in being able to make that leap and become a full-time artist. Being self-employed is full of ups and downs, it’s very much “feast or famine” so to look back and see 600 sales over 5 years is quite amazing. Long may it continue. I was going to end this by quoting Samuel Butler, Victorian novelist and satirist who said; “Any fool can paint a picture but it takes a wise man to be able to sell it”, but I want to rephrase that with “Any fool can paint a picture but it take a genius to sell it.”

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Tenby Tide
Tenby Tide  Large professional quality signed and mounted print £45

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Curator for the day

I have been asked to be a curator for Artfinder.com. This means I will put together an art collection for the online gallery http://www.artfinder.com. I am very excited and honoured by this chance. I have been represented by Artfinder since 2013 and I have sold 599 works through them. The site has grown and grown over the years and now represents over 10,000 artists.

It’s not the biggest site out there but for several years its been the best one for independent artists. I’ll explain why.

Each artist is given a lot of control over their own page or “store front”.  You can directly upload photos of your paintings to the site without waiting for an administrator to approve it. You can also directly contact collectors through their messaging system, rather than through the administrator. This makes customer care a whole lot easier.

There are many very talented artists on the site but the increase in the sheer number of artists has made it more and more difficult to be “seen”. So being a curator for the day is my chance to bring attention to the many excellent and talented artists on the site.

As a teenager I used to fantasizing about having the chance to do a supermarket sweep. I used to think about where I would direct my trolley and what to sweep into the trolley in less than three minutes. Funny, how that has no appeal to me these days although, I do like to get in and out of the supermarket in a short amount of time as possible! Twenty minutes, in and out and I am happy.

This is going to take a bit longer than that!

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Andrew Reid Wildman

So I have my chance to “sweep” about 150 artworks into my basket or collection. I am very excited by this. Over the years I have book marked and pinned artworks that have caught my eye and here’s my chance to show them off to the world. I try not to think too much about it. There are some artists who spring to mind immediately like Jane Kell and Andrew Reid Wildman, whom I know I want to have in the collection and others I have to look in my bookmarked collection to remind myself of their names, and a few who present themselves to me as I look through the new art on the site.

 

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Snehal Page
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James Earley

I have largely gone with works that highlight colour and light such as Snehal Page’s vivid oil portraits and Sri Rao’s colorful landscapes.

There many artists’ who skill with the paint brush has me in awe especially people like James Earley and Abi Whitlock.

One hundred and fifty painting may seem like a lot but it isn’t. I want to include as many artists as I can with out the collection becoming too “bity”. So some artists get as many as 4 paintings but other only one. I am hoping that the choices I have made will tempt collectors to click on their names and take note and “follow” them or even better buy their work/s. I believe that art is about a conversation between the artists and the viewer.

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John Kerr

I say conversation, but I believe that good art provokes an emotional reaction in the viewer; whether it is joy at the remembrance of a summer’s day at the seaside, or empathy with the humanity in another’s face or posture.

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James Henry Johnston

 

 

As viewers we invest a lot of energy in choosing our favourites, we follow their progress and want them to do well. I am only the 5th artist (I think) who has been asked to put together a collection but I am hoping this a successful collection and other artists are asked to do the same thing.

If you wish to view the whole collection, you can see it here

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Part of my collection
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Another selection